Personal-Identifiable Information (PII) and You
How to use your data for good.
In addition to the guidelines in the Direct Email Campaign Best Practices article, also make sure you're aware of the legal and cultural expectations on personally-identifiable information (PII) for the countries you're marketing to.
It's always a good idea to provide a clear way to Opt-Out or Unsubscribe. Without this, you're more likely to be marked as spam.
Updated about 2 years ago