Tips for High-Quality Data

Here are some tips for maximizing the quality of your data:

Clean up your data first, then append

If you have a set of records that you want to clean up, purge poor-quality records, and append, always clean and purge first. If you do data append (consumer contact and demographic) first, and then clean, you may be enriching records that you'll then purge, using up some of your API record limits for your subscription in the process.