Configuration Parameters

The list of filter and configuration parameters for the B2B Persona Listgen API.

Required Parameters

NameDescriptionValue TypePossible Values
output[]Specify which fields should be returned in the output records - fields for either an email campaign or an online audience campaign.array of stringsb2b_persona_email,
b2b_persona_online_audience

Optional Parameters

Name

Description

Value Type

Possible Values

Notes/Example

max_records

The maximum number of records to return.

integer

d_city_state[]

US city,state

array of strings

Any US city,state combination.

Locations are converted to zip codes.

d_city_state[]=seattle,wa&d_city_state[]=houston,tx

d_state[]

US state

array of strings

2 digit US state abbreviation.

d_state[]=wa

d_zip[]

US zip code

array of strings

Any 5 digit US zip code.

d_zip[]=98052

d_county[]

US county,state

array of strings

Any US county,state combination.

can't combine w/ metro, radius

d_county[]=king,wa

cfg_b2cloc

A boolean that dictates whether any supplied location filters apply to a records business building location or the employees home location.

boolean

1 or 0

1

d_naics[]

2-6 digit NAICS industry codes

array of strings

See Parameter Values page.
Values less than 6 digits will include all industries with those digits as their prefix, i.e. use shorter codes for broader results, use longer codes for narrower results.

d_naics[]=11&d_naics[]=2122&d_naics[]=488111

rd_title_seniority[]

An array of seniority-related positions. Note: values are case sensitive.

array of strings

Owner/President

C-Level

VP/Sr. Executive

Director

Manager

Non-Manager

rd_title_seniority[]=Director

rd_department[]

An array of company departments.

Note: values are case sensitive.

array of strings

See Parameter Values page

rd_department[]=Creative

rd_role[]

An array of company roles.

Note: values are case sensitive.

array of strings

See Parameter Values page

rd_role[]=Brokers

d_numemployees

The number of employees in the company. Value should be a string range in this format: min-max.

range

min: 0
max: 500000

d_numemployees=100-50000

d_salesvolume

The annual sales volume of a company. Value should be a string range in this format: min-max.

range

min: 0
max: 1000000000000

d_salesvolume=1000000-10000000000