Consumer to Business (C2B) Append API

Get business demographic details with the Consumer to Business record Append API. With a consumer first name, last name, email or LinkedIn URL you can retrieve the business contact name, job title and business details from the Versium Data store, including:

Job Title and Seniority
Department
Role
Business email address
LinkedIn Profile URL
Basic business information
Postal address
Domain
Industry, NAICS, SIC
Number of employees
Sales volume
Year founded

Format

Here's the format to call the Consumer to Business Append API:

Data Tool

The Consumer to Business Append API accepts the following data tool:

Data Tool Value	Description
c2b	Used to search an append firmographic data from the following consumer inputs: First name Last name Consumer email Business domain LinedIn Url

Example:

Inputs - what the API uses to search

Inputs are information that the Consumer to Business Append API will use to search in the Versium REACH back end. The data tool of this API service accepts the following:

Required data tool: First Name, Last Name, Consumer email OR LinkedIn URL
Optional data tool: domain

The API will then match your inputs with consumers in the Versium Data store, and returns business information, as available.

Value	Data Tool	Description	Example
first	c2b	A person's first name	John
last	c2b	A person's last name	Smith
email	c2b	A valid consumer email	[email protected]
domain	c2b	A business domain	microsoft.com
li_url	c2b	A LinkedIn URL	Accepted formats: https://www.linkedin.com/in/jooosmith www.linkedin.com/in/jooosmith linkedin.com/in/jooosmith

Optional Parameters

Optional Configuration Parameters are used to specify and configure how the Consumer-to-Append API will perform the search.

Optional Config. Param	Value	Description
rcfg_max_time	A whole or decimal number	Maximum allowed API run time (in seconds).
rcfg_require_email	1	Returns records with email

Examples

First, Last and Email

https://api.versium.com/v2/c2b?first=john&last=doe&[email protected]

LinkedIn URL

https://api.versium.com/v2/c2b?li_url=https://www.linkedin.com/in/jooosmith

Require records with email

https://api.versium.com/v2/c2b?first=john&last=doe&li_url=https://www.linkedin.com/in/jooosmith&rcfg_require_email=1