Geography Filters

Parameters	Example	Notes
d_city_state[]	d_city_state[]=seattle,wa	can be repeated multiple times to specify multiple locations. locations are converted to zip codes. Max: 50
d_state[]	d_state[]=wa	can be repeated multiple times to specify multiple locations.
d_zip[]	d_zip[]=98052	can be repeated multiple times to specify multiple locations. Max: 100
d_county[]	d_county[]=king,wa	can't combine w/ metro, radius. Max: 20
cfg_zipradius	cfg_zipradius=10	uses only d_zip[] and/or d_city_state[] as center points, converts to lat/long, then locates zip codes within 10 pseudo-miles of each centroid
cfg_zipradius_focus	cfg_zipradius_focus=zip	can be one of 'zip' or 'citystate'; when used, limits the expansion of ZIPs using the given cfg_zipradius to either d_zip values passed or d_city_state values passed, respectively

Demographic Filters

Parameters	Example	Notes
d_gender	d_gender=M	M, F
d_education[]	d_education[]=C	"A" => "Completed High School", "B" => "Completed College", "C" => "Completed Grad School", "D" => "Tech/Vocational Training"
d_occupation[]	d_occupation[]=J	"A" => "Professional/Technical", "B" => "Administration/Management", "C" => "Sales/Service", "D" => "Clerical/White Collar", "E" => "Craftsmen/Blue Collar", "F" => "Student", "G" => "Homemaker", "H" => "Retired", "I" => "Farmer", "J" => "Military", "K" => "Religious", "L" => "Self Employed", "M" => "Self Employed - Professional/Technical", "N" => "Self Employed - Administration/Management", "O" => "Self Employed - Sales/Service", "P" => "Self Employed - Clerical/White Collar", "Q" => "Self Employed - Craftsmen/Blue Collar", "R" => "Self Employed - Student", "S" => "Self Employed - Homemaker", "T" => "Self Employed - Retired", "U" => "Self Employed - Other", "V" => "Educator", "W" => "Financial Professional", "X" => "Legal Professional", "Y" => "Medical Professional", "Z" => "Other"
d_num_children	d_num_children=2-3	Range between 0-8
d_ownrent[]	d_ownrent[]=H	H = owner) R = Renter 9 = probable owner
d_maritalstatus[]	d_maritalstatus[]=M	"M": "Married", "S": "Single", "A": "Married (Inferred)", "B": "Single (Inferred)"
d_ethnicgroup[]	d_ethnicgroup[]=S	"F" => "All African American Ethnic Groups", "O" => "Far Eastern", "A" => "Southeast Asian", "C" => "Central & Southwest Asian", "M" => "Mediterranean", "N" => "Native American", "S" => "Scandinavian", "P" => "Polynesian", "I" => "Middle Eastern", "J" => "Jewish", "W" => "Western European", "E" => "Eastern European", "U" => "Miscellaneous Other", "Z" => "Uncoded (No Group)", "Y" => "Hispanic", "T" => "Other"
d_language[]	d_language[]=S6	"A1" => "Afrikaans", "A2" => "Albanian", "A3" => "Amharic", "A4" => "Arabic", "A5" => "Armenian", "A6" => "Ashanti", "A7" => "Azeri", "B1" => "Bantu", "B2" => "Basque", "B3" => "Bengali", "B4" => "Bulgarian", "B5" => "Burmese", "C1" => "Chinese (Mandarin, Cantonese and other dialects)", "C2" => "Comorian", "C3" => "Czech", "D1" => "Danish", "D2" => "Dutch", "D3" => "Dzongha", "E1" => "English", "E2" => "Estonian", "F1" => "Farsi", "F2" => "Finnish", "F3" => "French", "G1" => "Georgian", "G2" => "German", "G3" => "Ga", "G4" => "Greek", "H1" => "Hausa", "H2" => "Hebrew", "H3" => "Hindi", "H4" => "Hungarian", "I1" => "Icelandic", "I2" => "Indonesian", "I3" => "Italian", "J1" => "Japanese", "K1" => "Kazakh", "K2" => "Khmer", "K3" => "Kirghiz", "K4" => "Korean", "L1" => "Laotian (Include Hmong)", "L2" => "Latvian", "L3" => "Lithuanian", "M1" => "Macedonian", "M2" => "Malagasy", "M3" => "Malay", "M4" => "Moldavian", "M5" => "Mongolian", "N1" => "Nepali", "N2" => "Norwegian", "O1" => "Oromo", "P1" => "Pashto", "P2" => "Polish", "P3" => "Portuguese", "R1" => "Romanian", "R2" => "Russian", "S1" => "Samoan", "S2" => "Serbo-Croatian", "S3" => "Sinhalese", "S4" => "Slovakian", "S5" => "Slovenian", "S6" => "Somali", "S7" => "Sotho", "S8" => "Spanish", "S9" => "Swahili", "SA" => "Swazi", "SB" => "Swedish", "T1" => "Tagalog", "T2" => "Tajik", "T3" => "Thai", "T4" => "Tibetan", "T5" => "Tongan", "T6" => "Turkish", "T7" => "Turkmeni", "T8" => "Tswana", "UX" => "Unknown", "U1" => "Urdu", "U2" => "Uzbeki", "V1" => "Vietnamese", "X1" => "Xhosa", "Z1" => "Zulu"
d_religion[]	d_religion[]=J	"B" => "Buddhist", "C" => "Catholic", "G" => "Greek Orthodox", "H" => "Hindu", "I" => "Islamic", "J" => "Jewish", "K" => "Sikh", "L" => "Lutheran", "M" => "Mormon", "O" => "Eastern Orthodox", "P" => "Protestant", "S" => "Shinto", "X" => "Not Known or Unmatched"

Household, Financial, & Automotive Filters

Parameters	Example	Notes
d_esthhldincome	d_esthhldincome=O-O	"A" => "< $10,000", "B" => "$10,000-14,999", "C" => "$15,000-19,999", "D" => "$20,000-24,999", "E" => "$25,000-29,999", "F" => "$30,000-34,999", "G" => "$35,000-39,999", "H" => "$40,000-44,999", "I" => "$45,000-49,999", "J" => "$50,000-54,999", "K" => "$55,000-59,999", "L" => "$60,000-64,999", "M" => "$65,000-74,999", "N" => "$75,000-99,999", "O" => "$100,000-149,999", "P" => "$150,000-174,999", "Q" => "$175,000-199,999", "R" => "$200,000-249,999", "S" => "> $250,000"
d_networth	d_networth=D-F	"A" => "< $1", "B" => "$1-4,999", "C" => "$5,000-9,999", "D" => "$10,000-24,999", "E" => "$25,000-49,999", "F" => "$50,000-99,999", "G" => "$100,000-249,999", "H" => "$250,000-499,999", "I" => "> $499,999"
d_lor	d_lor=10-20	length of residence (years)
d_home_value	d_home_value=C-F	"A" => "$1,000-24,999", "B" => "$25,000-49,999", "C" => "$50,000-74,999", "D" => "$75,000-99,999", "E" => "$100,000-124,999", "F" => "$125,000-149,999", "G" => "$150,000-174,999", "H" => "$175,000-199,999", "I" => "$200,000-224,999", "J" => "$225,000-249,999", "K" => "$250,000-274,999", "L" => "$275,000-299,999", "M" => "$300,000-349,999", "N" => "$350,000-399,999", "O" => "$400,000-449,999", "P" => "$450,000-499,999", "Q" => "$500,000-749,999", "R" => "$750,000-999,999", "S" => "> $1,000,000"
d_home_year	d_home_year=1974-1990	(home built in the year)
d_loantovalue	d_loantovalue=50-80	Range: 0-100
d_refi_date	d_refi_date=20160101-20170101	use eight digit dates YYYYMMDD
d_refi_amount	d_refi_amount=200-300	(in thousands – ie 200 = $200,000)
d_refi_rate_type	d_refi_rate_type=F	A=Adjustable, B=Balloon, F=Fixed
d_refi_loan_type	d_refi_loan_type=	5=Community Development Authority, C=Conventional, F=FHA, P=Private Party Lender, S=Small Business Administration, W=Wrap-Around Mortgage
d_auto_year	d_auto_year=1970-1980
d_age	d_age=35-45	Range: 18 - 100
d_creditrating	d_creditrating=B-D	"A" => "800+", "B" => "750-799", "C" => "700-749", "D" => "650-699", "E" => "600-649", "F" => "550-599", "G" => "500-549", "H" => "< 499"
d_auto_makemodel[]	d_auto_makemodel[]=Ford:Escape	"Auto Make:Model"
d_creditlines	d_creditlines=4	`values: 0, 1, 2, 3, 4, 5, 6, 7, 8, 9`
d_dwellingtype	d_dwellingtype=S	`values: "M": "Multi Family Dwelling Unit", "S": "Single Family Dwelling Unit", "U": "Unknown"`
d_home_purchase_date	d_home_purchase_date=20100930	Values: 19010101 - 20240514
d_home_purchase_price	d_home_purchase_price=900	`values: "1": "<$50k", "50": "$50k", "100": "$100k", "150": "$150k", "200": "$200k", "250": "$250k", "300": "$300k", "400": "$400k", "500": "$500k", "600": "$600k", "700": "$700k", "800": "$800k", "900": "$900k", "1000": "$1000k", "1100": "$1100k", "1200": "$1200k", "1300": "$1300k", "1400": "$1400k", "1500": "$1500k", "1600": "$1600k", "1700": "$1700k", "1800": "$1800k", "1900": "$1900k", "2000": ">$2M"`
d_mortgage_purchase_date	d_mortgage_purchase_date=20200131	Values: 19010101 - 20240514
d_mortgage_purchase_loan_type	d_mortgage_purchase_loan_type=C	`values: "5": "COMMUNITY DEVLOPMENT AUTHORITY", "C": "CONVENTIONAL", "F": "FHA", "P": "PRIVATE PARTY LENDER", "S": "SMALL BUSINESS ADMINISTRATION", "V": "VA", "W": "WRAP-AROUND MORTGAGE"`
d_mortgage_rate	d_mortgage_rate
d_mortgage_rate_type	d_mortgage_rate_type=F	`values: "A": "Adjustable", "B": "Balloon", "F": "Fixed", "U": ""`
d_mortgage_amount	d_mortgage_amount=200	values: "1": "<$50k", "50": "$50k", "100": "$100k", "150": "$150k", "200": "$200k", "250": "$250k", "300": "$300k", "400": "$400k", "500": "$500k", "600": "$600k", "700": "$700k", "800": "$800k", "900": "$900k", "1000": ">$1M"
d_mortgage2_loan_type	d_mortgage2_loan_type=C	`values: "5": "COMMUNITY DEVLOPMENT AUTHORITY", "C": "CONVENTIONAL", "F": "FHA", "P": "PRIVATE PARTY LENDER", "S": "SMALL BUSINESS ADMINISTRATION", "V": "VA", "W": "WRAP-AROUND MORTGAGE"`
d_mortgage2_date	d_mortgage2_date=20200131	Values: 19010101 - 20240514
d_mortgage2_rate	d_mortgage2_rate
d_mortgage2_rate_type	d_mortgage2_rate_type=A	`values: "A": "Adjustable", "B": "Balloon", "F": "Fixed", "U": ""`
d_mortgage2_amount	d_mortgage2_amount=300	values: "1": "<$50k", "50": "$50k", "100": "$100k", "150": "$150k", "200": "$200k", "250": "$250k", "300": "$300k", "400": "$400k", "500": "$500k", "600": "$600k", "700": "$700k", "800": "$800k", "900": "$900k", "1000": ">$1M"
d_home_year	d_home_year=2000-2020	Range: 1900-2024

Lifestyle & Interests Filters

Parameters	Example	Notes
d_onlinepurchaser	d_onlinepurchaser=Y
d_apparel_womens	d_apparel_womens=Y
d_apparel_mens	d_apparel_mens=Y
d_investing_active	d_investing_active=Y
d_pets	d_pets=Y
d_magazines	d_magazines=Y
d_electronics	d_electronics=Y
d_gardening	d_gardening=Y
d_home_improvement	d_home_improvement=Y
d_travel	d_travel=Y
d_exercise	d_exercise=Y
d_golf	d_golf=Y
d_motorcycles	d_motorcycles=Y
d_hunting	d_hunting=Y
d_fishing	d_fishing=Y
d_shooting	d_shooting=Y
d_weightloss	d_weightloss=Y
d_lifestyle_antiques	d_lifestyle_antiques=Y
d_lifestyle_arts_general	d_lifestyle_arts_general=Y
d_lifestyle_cooking	d_lifestyle_cooking=Y
d_lifestyle_decorating	d_lifestyle_decorating=Y
d_lifestyle_health_beauty	d_lifestyle_health_beauty=Y
d_mailorderbuyer	d_mailorderbuyer=Y
d_lifestyle_music	d_lifestyle_music=Y
d_lifestyle_outdoor	d_lifestyle_outdoor=Y
d_lifestyle_reading	d_lifestyle_reading=Y
d_lifestyle_sports	d_lifestyle_sports=Y

Political & Donor Filters

Parameters	Example	Notes
d_donation_animals	d_donation_animals=Y
d_donation_arts	d_donation_arts=Y
d_donation_children	d_donation_children=Y
d_donation_conservative	d_donation_conservative=Y
d_donation_env_wildlife	d_donation_env_wildlife=Y
d_donation_env	d_donation_env=Y
d_donation_liberal	d_donation_liberal=Y
d_donation_political	d_donation_political=Y
d_donation_religious	d_donation_religious=Y
d_donation_veterans	d_donation_veterans=Y
d_political_party[]	d_political_party[]=REPUBLICAN	REPUBLICAN, DEMOCRAT, GREEN, INDEPENDENT, REFORM, NO AFFILIATION, LIBERTARIAN
d_donation_community	d_donation_community=Y
d_donation_health	d_donation_health=Y
d_donation_intl_aid	d_donation_intl_aid=Y
d_donation_unspecified	d_donation_unspecified=Y