Demographic Filter Parameters

Geography Filters

ParametersExampleNotes
d_city_state[]d_city_state[]=seattle,wacan be repeated multiple times to specify multiple locations. locations are converted to zip codes.
d_state[]d_state[]=wacan be repeated multiple times to specify multiple locations.
d_zip[]d_zip[]=98052can be repeated multiple times to specify multiple locations.
d_county[]d_county[]=king,wacan't combine w/ metro, radius
cfg_zipradiuscfg_zipradius=10uses only d_zip[] and/or d_city_state[] as center points, converts to lat/long, then locates zip codes within 10 pseudo-miles of each centroid
cfg_zipradius_focuscfg_zipradius_focus=zipcan be one of 'zip' or 'citystate'; when used, limits the expansion of ZIPs using the given cfg_zipradius to either d_zip values passed or d_city_state values passed, respectively

Demographic Filters

ParametersExampleNotes
d_genderd_gender=MM, F
d_education[]d_education[]=C "A" => "Completed High School",

"B" => "Completed College",

"C" => "Completed Grad School",

"D" => "Tech/Vocational Training"
d_occupation[]d_occupation[]=J "A" => "Professional/Technical",

"B" => "Administration/Management",

"C" => "Sales/Service",

"D" => "Clerical/White Collar",

"E" => "Craftsmen/Blue Collar",

"F" => "Student",

"G" => "Homemaker",

"H" => "Retired",

"I" => "Farmer",

"J" => "Military",

"K" => "Religious",

"L" => "Self Employed",

"M" => "Self Employed - Professional/Technical",

"N" => "Self Employed - Administration/Management",

"O" => "Self Employed - Sales/Service",

"P" => "Self Employed - Clerical/White Collar",

"Q" => "Self Employed - Craftsmen/Blue Collar",

"R" => "Self Employed - Student",

"S" => "Self Employed - Homemaker",

"T" => "Self Employed - Retired",

"U" => "Self Employed - Other",

"V" => "Educator",

"W" => "Financial Professional",

"X" => "Legal Professional",

"Y" => "Medical Professional",

"Z" => "Other"
d_num_childrend_num_children=2-3Range between 0-8
d_ownrent[]d_ownrent[]=HH = owner)
R = Renter
9 = probable owner
d_maritalstatus[]d_maritalstatus[]=M"M": "Married",
"S": "Single",
"A": "Married (Inferred)",
"B": "Single (Inferred)"
d_ethnicgroup[]d_ethnicgroup[]=S "F" => "All African American Ethnic Groups",

"O" => "Far Eastern",

"A" => "Southeast Asian",

"C" => "Central & Southwest Asian",

"M" => "Mediterranean",

"N" => "Native American",

"S" => "Scandinavian",

"P" => "Polynesian",

"I" => "Middle Eastern",

"J" => "Jewish",

"W" => "Western European",

"E" => "Eastern European",

"U" => "Miscellaneous Other",

"Z" => "Uncoded (No Group)",

"Y" => "Hispanic",

"T" => "Other"
d_language[]d_language[]=S6 "A1" => "Afrikaans",

"A2" => "Albanian",

"A3" => "Amharic",

"A4" => "Arabic",

"A5" => "Armenian",

"A6" => "Ashanti",

"A7" => "Azeri",

"B1" => "Bantu",

"B2" => "Basque",

"B3" => "Bengali",

"B4" => "Bulgarian",

"B5" => "Burmese",

"C1" => "Chinese (Mandarin, Cantonese and other dialects)",

"C2" => "Comorian",

"C3" => "Czech",

"D1" => "Danish",

"D2" => "Dutch",

"D3" => "Dzongha",

"E1" => "English",

"E2" => "Estonian",

"F1" => "Farsi",

"F2" => "Finnish",

"F3" => "French",

"G1" => "Georgian",

"G2" => "German",

"G3" => "Ga",

"G4" => "Greek",

"H1" => "Hausa",

"H2" => "Hebrew",

"H3" => "Hindi",

"H4" => "Hungarian",

"I1" => "Icelandic",

"I2" => "Indonesian",

"I3" => "Italian",

"J1" => "Japanese",

"K1" => "Kazakh",

"K2" => "Khmer",

"K3" => "Kirghiz",

"K4" => "Korean",

"L1" => "Laotian (Include Hmong)",

"L2" => "Latvian",

"L3" => "Lithuanian",

"M1" => "Macedonian",

"M2" => "Malagasy",

"M3" => "Malay",

"M4" => "Moldavian",

"M5" => "Mongolian",

"N1" => "Nepali",

"N2" => "Norwegian",

"O1" => "Oromo",

"P1" => "Pashto",

"P2" => "Polish",

"P3" => "Portuguese",

"R1" => "Romanian",

"R2" => "Russian",

"S1" => "Samoan",

"S2" => "Serbo-Croatian",

"S3" => "Sinhalese",

"S4" => "Slovakian",

"S5" => "Slovenian",

"S6" => "Somali",

"S7" => "Sotho",

"S8" => "Spanish",

"S9" => "Swahili",

"SA" => "Swazi",

"SB" => "Swedish",

"T1" => "Tagalog",

"T2" => "Tajik",

"T3" => "Thai",

"T4" => "Tibetan",

"T5" => "Tongan",

"T6" => "Turkish",

"T7" => "Turkmeni",

"T8" => "Tswana",

"UX" => "Unknown",

"U1" => "Urdu",

"U2" => "Uzbeki",

"V1" => "Vietnamese",

"X1" => "Xhosa",

"Z1" => "Zulu"
d_religion[]d_religion[]=J "B" => "Buddhist",

"C" => "Catholic",

"G" => "Greek Orthodox",

"H" => "Hindu",

"I" => "Islamic",

"J" => "Jewish",

"K" => "Sikh",

"L" => "Lutheran",

"M" => "Mormon",

"O" => "Eastern Orthodox",

"P" => "Protestant",

"S" => "Shinto",

"X" => "Not Known or Unmatched"

Household, Financial, & Automotive Filters

ParametersExampleNotes
d_esthhldincomed_esthhldincome=O-O "A" => "< $10,000",

"B" => "$10,000-14,999",

"C" => "$15,000-19,999",

"D" => "$20,000-24,999",

"E" => "$25,000-29,999",

"F" => "$30,000-34,999",

"G" => "$35,000-39,999",

"H" => "$40,000-44,999",

"I" => "$45,000-49,999",

"J" => "$50,000-54,999",

"K" => "$55,000-59,999",

"L" => "$60,000-64,999",

"M" => "$65,000-74,999",

"N" => "$75,000-99,999",

"O" => "$100,000-149,999",

"P" => "$150,000-174,999",

"Q" => "$175,000-199,999",

"R" => "$200,000-249,999",

"S" => "> $250,000"
d_networthd_networth=D-F "A" => "< $1",

"B" => "$1-4,999",

"C" => "$5,000-9,999",

"D" => "$10,000-24,999",

"E" => "$25,000-49,999",

"F" => "$50,000-99,999",

"G" => "$100,000-249,999",

"H" => "$250,000-499,999",

"I" => "> $499,999"
d_lord_lor=10-20length of residence (years)
d_home_valued_home_value=C-F "A" => "$1,000-24,999",

"B" => "$25,000-49,999",

"C" => "$50,000-74,999",

"D" => "$75,000-99,999",

"E" => "$100,000-124,999",

"F" => "$125,000-149,999",

"G" => "$150,000-174,999",

"H" => "$175,000-199,999",

"I" => "$200,000-224,999",

"J" => "$225,000-249,999",

"K" => "$250,000-274,999",

"L" => "$275,000-299,999",

"M" => "$300,000-349,999",

"N" => "$350,000-399,999",

"O" => "$400,000-449,999",

"P" => "$450,000-499,999",

"Q" => "$500,000-749,999",

"R" => "$750,000-999,999",

"S" => "> $1,000,000"
d_home_yeard_home_year=1974-1990(home built in the year)
d_loantovalued_loantovalue=50-80Range: 0-100
d_refi_dated_refi_date=20160101-20170101use eight digit dates YYYYMMDD
d_refi_amountd_refi_amount=200-300(in thousands – ie 200 = $200,000)
d_refi_rate_typed_refi_rate_type=FA=Adjustable,

B=Balloon,

F=Fixed
d_refi_loan_typed_refi_loan_type=5=Community Development Authority,

C=Conventional,

F=FHA,

P=Private Party Lender,

S=Small Business Administration,

W=Wrap-Around Mortgage
d_auto_yeard_auto_year=1970-1980
d_aged_age=35-45Range: 18 - 100
d_creditratingd_creditrating=B-D "A" => "800+",

"B" => "750-799",

"C" => "700-749",

"D" => "650-699",

"E" => "600-649",

"F" => "550-599",

"G" => "500-549",

"H" => "< 499"
d_auto_makemodel[]d_auto_makemodel[]=Ford/Escape"Auto Make/Model"
d_creditlinesd_creditlines=4 values: 0, 1, 2, 3, 4, 5, 6, 7, 8, 9
d_dwellingtyped_dwellingtype=S values: "M": "Multi Family Dwelling Unit", "S": "Single Family Dwelling Unit", "U": "Unknown"
d_home_purchase_dated_home_purchase_date=20100930Values: 19010101 - 20240514
d_home_purchase_priced_home_purchase_price=900 values: "1": "<$50k", "50": "$50k", "100": "$100k", "150": "$150k", "200": "$200k", "250": "$250k", "300": "$300k", "400": "$400k", "500": "$500k", "600": "$600k", "700": "$700k", "800": "$800k", "900": "$900k", "1000": "$1000k", "1100": "$1100k", "1200": "$1200k", "1300": "$1300k", "1400": "$1400k", "1500": "$1500k", "1600": "$1600k", "1700": "$1700k", "1800": "$1800k", "1900": "$1900k", "2000": ">$2M"
d_mortgage_purchase_dated_mortgage_purchase_date=20200131Values: 19010101 - 20240514
d_mortgage_purchase_loan_typed_mortgage_purchase_loan_type=C values: "5": "COMMUNITY DEVLOPMENT AUTHORITY", "C": "CONVENTIONAL", "F": "FHA", "P": "PRIVATE PARTY LENDER", "S": "SMALL BUSINESS ADMINISTRATION", "V": "VA", "W": "WRAP-AROUND MORTGAGE"
d_mortgage_rated_mortgage_rate
d_mortgage_rate_typed_mortgage_rate_type=F values: "A": "Adjustable", "B": "Balloon", "F": "Fixed", "U": ""
d_mortgage_amountd_mortgage_amount=200values:
"1": "<$50k",
"50": "$50k",
"100": "$100k",
"150": "$150k",
"200": "$200k",
"250": "$250k",
"300": "$300k",
"400": "$400k",
"500": "$500k",
"600": "$600k",
"700": "$700k",
"800": "$800k",
"900": "$900k",
"1000": ">$1M"
d_mortgage2_loan_typed_mortgage2_loan_type=C values: "5": "COMMUNITY DEVLOPMENT AUTHORITY", "C": "CONVENTIONAL", "F": "FHA", "P": "PRIVATE PARTY LENDER", "S": "SMALL BUSINESS ADMINISTRATION", "V": "VA", "W": "WRAP-AROUND MORTGAGE"
d_mortgage2_dated_mortgage2_date=20200131Values: 19010101 - 20240514
d_mortgage2_rated_mortgage2_rate
d_mortgage2_rate_typed_mortgage2_rate_type=A values: "A": "Adjustable", "B": "Balloon", "F": "Fixed", "U": ""
d_mortgage2_amountd_mortgage2_amount=300values:
"1": "<$50k",
"50": "$50k",
"100": "$100k",
"150": "$150k",
"200": "$200k",
"250": "$250k",
"300": "$300k",
"400": "$400k",
"500": "$500k",
"600": "$600k",
"700": "$700k",
"800": "$800k",
"900": "$900k",
"1000": ">$1M"
d_home_yeard_home_year=2000-2020Range: 1900-2024

Lifestyle & Interests Filters

ParametersExampleNotes
d_onlinepurchaserd_onlinepurchaser=Y
d_apparel_womensd_apparel_womens=Y
d_apparel_mensd_apparel_mens=Y
d_investing_actived_investing_active=Y
d_petsd_pets=Y
d_magazinesd_magazines=Y
d_electronicsd_electronics=Y
d_gardeningd_gardening=Y
d_home_improvementd_home_improvement=Y
d_traveld_travel=Y
d_exercised_exercise=Y
d_golfd_golf=Y
d_motorcyclesd_motorcycles=Y
d_huntingd_hunting=Y
d_fishingd_fishing=Y
d_shootingd_shooting=Y
d_weightlossd_weightloss=Y
d_lifestyle_antiquesd_lifestyle_antiques=Y
d_lifestyle_arts_generald_lifestyle_arts_general=Y
d_lifestyle_cookingd_lifestyle_cooking=Y
d_lifestyle_decoratingd_lifestyle_decorating=Y
d_lifestyle_health_beautyd_lifestyle_health_beauty=Y
d_mailorderbuyerd_mailorderbuyer=Y
d_lifestyle_musicd_lifestyle_music=Y
d_lifestyle_outdoord_lifestyle_outdoor=Y
d_lifestyle_readingd_lifestyle_reading=Y
d_lifestyle_sportsd_lifestyle_sports=Y

Political & Donor Filters

ParametersExampleNotes
d_donation_animalsd_donation_animals=Y
d_donation_artsd_donation_arts=Y
d_donation_childrend_donation_children=Y
d_donation_conservatived_donation_conservative=Y
d_donation_env_wildlifed_donation_env_wildlife=Y
d_donation_envd_donation_env=Y
d_donation_liberald_donation_liberal=Y
d_donation_politicald_donation_political=Y
d_donation_religiousd_donation_religious=Y
d_donation_veteransd_donation_veterans=Y
d_political_party[]d_political_party[]=REPUBLICANREPUBLICAN, DEMOCRAT, GREEN, INDEPENDENT, REFORM, NO AFFILIATION, LIBERTARIAN
d_donation_communityd_donation_community=Y
d_donation_healthd_donation_health=Y
d_donation_intl_aidd_donation_intl_aid=Y
d_donation_unspecifiedd_donation_unspecified=Y