B2C ListGen API

Consumer Audience Builder

The REACH B2C ListGen (Consumer Audience Builder) API helps to create curated lists of consumers. Select from a set of data attributes to construct a customer profile that aligns with your marketing goals.

When creating a new consumer list, a wide array of filter categories enables precise segmentation:

  • Contact Information: Filter by specifics of consumer contact details.
  • Customize Limits: Set thresholds and limits to better manage campaign scale.
  • Geography: Segment your audience based on location for localized marketing efforts.
  • Demographic: Narrow down your target audience using demographic distinctions.
  • Household, Financial & Automotive: Classify consumers based on household composition, financial standing, and vehicle ownership.
  • Lifestyle & Interests: Identify consumers by hobbies, activities, and lifestyle preferences.
  • Political & Donor Information: Select audiences based on their political affiliations and donation history.

Introduction to the B2C ListGen API

The REACH B2C ListGen API is a suite of RestFul APIs that enables developers to perform the following actions:

  1. Estimates: Query the API using all filters to have it return an estimated number of records before you proceed with the actual list generation
  2. List Generation Job: by providing all the data attributes to the API to generate your list


    By submitting the API request, you agree to be charged based on the results from the generated list.

  3. Job Status and download the list: Query the API to obtain the status of its processing and, once completed, download the newly generated list.

B2C ListGen APIs

Click on each link to get more information on how to use the specific API.