Improve your ability to personalize your marketing campaigns by adding valuable demographic insights to your customer lists with consumer insights from the Demographic API. With a consumer's name, country, and one other identifying piece of information, pull rich consumer insights from the Versium database, including:

Individual and household demographics, such as age range and marital status.
Interests & activities
Purchase behavior
Finances, such as their household income
What type of car they drive.

Format

Here's the format to call the Demographic Append API:

Example with single output type:

https://api.versium.com/v2/demographic?output[]=demographic&first=vernoca&last=queck&city=seattle

Example with multiple output types:

https://api.versium.com/v2/demographic?output[]=demographic&output[]=financial&output[]=political&first=vernoca&last=queck&city=seattle

Output Type

Output type is what the user would like to obtain from the Contact Append API. There are four different types of output type and each have required and optional parameters as described in the below table.

Output Type	Required Search Param.	Optional Search Param.
demographic	phone OR email OR Address, city, state, zip OR first, last, city, state OR first, last, zip	address_2, country
financial	phone OR email OR Address, city, state, zip OR first, last, city, state OR first, last, zip	address_2, country
lifestyle	phone OR email OR Address, city, state, zip OR first, last, city, state OR first, last, zip	address_2, country
political	phone OR email OR Address, city, state, zip OR first, last, city, state OR first, last, zip	address_2, country
full_demographic	phone OR email OR Address, city, state, zip OR first, last, city, state OR first, last, zip	address_2, country

The full list of attributes returned by the demographic output type can be found on the Output Sample
The full list of attributes returned by the full_demographic output type can be found on the Full Demographic Insights page. Also please see the Output Sample of the Full Demographic API in JSON format

Inputs - what the API uses to search

Search Parameters are used as fields that the Demographic Append API will use to search at the Versium REACH back end. This API service accepts consumer contact information in Common API Inputs and Options It matches your inputs with consumers in the Versium data and returns consumer information, as available.

value	description	example
first	A person’s first name	John
last	A person’s last name	Smith
address	A house/building number and street	123 Main St
address_2	The unit number of an address	Apt 12 or Unit 510
city	A city name	Seattle
state	A US state	WA
zip	A 5 digit US ZIP code	98052
country	A 2 digit country code (only US is supported)	US
phone	A valid 10 digit North American phone number	2061235555
email	A valid email address (consumer or business email)	johnsmith@versium.com

Optional Parameters

Optional Configuration Parameters are used to specify and configure how the Demographic Append API will perform the search.

Optional Config. Param.	value	description	usage
cfg_maxrecs	1 (default) -> 100	number of returned records	Can be used with all output types.
rcfg_max_time	A whole or decimal number	Maximum allowed API run time (in seconds)	Can be used with all output types.
cfg_required	A comma or semi-colon separated string of field names.	A list of response field names that must be populated in order for a record to be returned. If comma separated, all fields must be present. If semi-colon separated, any one of the fields must be present. Note: when using this parameter, all category attributes will be returned as long as the required ones are present. Examples: Require DOB OR Age Range `cfg_required=DOB;Age Range` Require Auto Make and Auto Model `cfg_required=Auto Make,Auto Model`	Can be used with all output types.
rcfg_require_value[field]	string representing the required field to be returned	Filters results by requiring specific field values. Each entry specifies a field and the exact value it must match.	rcfg_require_value[Language]=Spanish rcfg_require_value[First Name]=Brian