The Demographic Append API will return results based on the selected output type. The below displays all the fields that can be returned by each output type.
Consumer Demographic Insights
- "Individual Level Match",
- "DOB",
- "Age Range",
- "Gender",
- "Ethnic Group",
- "Religion",
- "Education Level",
- "Occupation",
- "Language",
- "Marital Status",
- "Working Woman in Household",
- "Senior in Household",
- "Single Parent",
- "Presence of Children",
- "Number of Children",
- "Young Adult in Household",
- "Small Office or Home Office",
- "Online Purchasing Indicator",
- "Online Education"
Financial, Household and Auto Insights
- "Individual Level Match",
- "Home Own or Rent",
- "Household Income",
- "Estimated Net Worth",
- "Home Year Built",
- "Home Purchase Date",
- "Home Purchase Price",
- "Dwelling Type",
- "Home Value",
- "Length of Residence",
- "Credit Card Holder Bank",
- "Number of Credit Lines",
- "Upscale Card Holder",
- "Credit Rating",
- "Mortgage Purchase Amount",
- "Mortgage Purchase Loan Type",
- "Mortgage Purchase Interest Rate Type",
- "Mortgage Purchase Date",
- "2nd Most Recent Mortgage Amount",
- "2nd Most Recent Mortgage Loan Type",
- "2nd Most Recent Mortgage Interest Rate Type",
- "2nd Most Recent Mortgage Date",
- "Loan to Value",
- "Refinance Date",
- "Refinance Amount",
- "Refinance Loan Type",
- "Refinance Rate Type",
- "Home Pool",
- "Auto Year",
- "Auto Make",
- "Auto Model"
Lifestyle and Interests Insights
- "Individual Level Match",
- "Magazines",
- "Reading",
- "Current Affairs and Politics",
- "Mail Order Buyer",
- "Dieting and Weight Loss",
- "Travel",
- "Music",
- "Consumer Electronics",
- "Arts",
- "Antiques",
- "Home Improvement",
- "Gardening",
- "Cooking",
- "Exercise",
- "Sports",
- "Outdoors",
- "Womens Apparel",
- "Mens Apparel",
- "Pets",
- "Investing",
- "Health and Beauty",
- "Decorating and Furnishing"
Political and Donor Insights
- "Individual Level Match",
- "Party Affiliation",
- "Donor Environmental",
- "Donor Animal Welfare",
- "Donor Arts and Culture",
- "Donor Childrens Causes",
- "Donor Environmental or Wildlife",
- "Donor Health",
- "Donor International Aid",
- "Donor Political",
- "Donor Conservative Politics",
- "Donor Liberal Politics",
- "Donor Religious",
- "Donor Veterans",
- "Donor Unspecified",
- "Donor Community"
Full Demographic
- The full list of attributes returned by the full_demographic output type can be found on the Full Demographic Insights page.
Response Example
Here's the output of the above API call, in JSON.
{
"versium": {
"version": "2.0",
"match_counts": {
"demographic": 1,
"financial": 1,
"lifestyle": 1,
"political": 1
},
"num_matches": 4,
"num_results": 1,
"query_id": "e32fd2db9edb73f1332473846ac784c6",
"query_time": 0.9203360080718994,
"results": [
{
Individual Level Match: "Yes",
DOB: "197203",
Age Range: "45-55",
Gender: "Male",
Ethnic Group: "Western European",
Religion: "Protestant",
Education Level: "Completed College",
Occupation: "Other",
Language: "English",
Marital Status: "Married",
Working Woman in Household: "Yes",
Senior in Household: "No",
Single Parent: "No",
Presence of Children: "Yes",
Number of Children: "2",
Young Adult in Household: "No",
Small Office or Home Office: "No",
Online Purchasing Indicator: "Yes",
Online Education: "No",
Home Own or Rent: "Own",
Household Income: "$150,000-199,999",
Estimated Net Worth: "> $499,999",
Home Year Built: "2008",
Home Purchase Date: "20081219",
Home Purchase Price: "$350,000-399,999",
Dwelling Type: "Single Family Dwelling Unit",
Home Value: "$500,000-749,999",
Length of Residence: "5-10 Years",
Credit Card Holder Bank: "Yes",
Upscale Card Holder: "Yes",
Credit Rating: "700-749",
Mortgage Purchase Amount: "390000",
Mortgage Purchase Loan Type: "Va",
Mortgage Purchase Date: "20081218",
2nd Most Recent Mortgage Amount: "62000",
2nd Most Recent Mortgage Loan Type: "Conventional",
2nd Most Recent Mortgage Date: "20170814",
Loan to Value: "62",
Refinance Date: "20191015",
Refinance Amount: "378000",
Refinance Loan Type: "Conventional",
Home Pool: "Yes",
Auto Year: "2011",
Auto Make: "Chevrolet",
Auto Model: "Silverado",
Magazines: "Yes",
Reading: "Yes",
Current Affairs and Politics: "No",
Mail Order Buyer: "Yes",
Dieting and Weight Loss: "Yes",
Travel: "Yes",
Music: "Yes",
Consumer Electronics: "No",
Arts: "No",
Antiques: "No",
Home Improvement: "Yes",
Gardening: "No",
Cooking: "No",
Exercise: "Yes",
Sports: "Yes",
Outdoors: "Yes",
Womens Apparel: "Yes",
Mens Apparel: "No",
Pets: "Yes",
Investing: "No",
Health and Beauty: "Yes",
Decorating and Furnishing: "Yes",
Party Affiliation: "Republican",
Donor Environmental: "No",
Donor Animal Welfare: "No",
Donor Arts and Culture: "No",
Donor Childrens Causes: "No",
Donor Environmental or Wildlife: "No",
Donor Health: "Yes",
Donor International Aid: "No",
Donor Political: "Yes",
Donor Conservative Politics: "No",
Donor Liberal Politics: "No",
Donor Religious: "No",
Donor Veterans: "No",
Donor Unspecified: "No",
Donor Community: "Yes"
}
],
"input_query": {
"first": "veronica",
"last": "queck",
"email": "[email protected]"
}
}
}