Lists of available values for B2B Persona config fields
NAICS (d_naics[])
d_naics[])NAICS values less than 6 digits will include all industries with those digits as their prefix, i.e. use shorter codes for broader results, use longer codes for narrower results.
Title Seniority (rd_title_seniority[])
rd_title_seniority[])Owner/President
C-Level
VP/Sr. Executive
Director
Manager
Non-Manager
Department (rd_department[])
rd_department[])Accountants
Administrative Assistants
Banking
Business and Data Analysts
Construction & Trades
Creative
Customer Service - CSR
Dental
Educators
Engineering
Finance and Accounting
Financial Planning - Advisors
Food - Restaurant
Human Resources - HR
Information Technology - IT
Insurance
Legal
Marketing
Media & Entertainment
Medical
Personal Care
Product Management
Project Management
Property and Facilities
Public Safety
Real Estate
Risk Management - Fraud
Sales & Business Development
Scientists
Software Development - Engineering
Supply Chain and Procurement
UI & UX
Unclassified Management Titles
Role (rd_role[])
rd_role[])Account Managers
Accountants and Tax Specialists
Actors
Administrative Assistants
Adult and Continuing Education Teachers
Aerial Vehicle Pilots
Aerospace and Aerodynamics Engineers
Agriculture
Agriculture Educators
Agriculture Scientists, Engineers, and Researchers
Air Traffic Controllers
Ambassadors and Liaisons
Anesthesiologists
Animal Husbandry Workers
Animal Workers
Appraisers and Pricing Specialists
Aquaculture Workers
Arbitrators, Mediators, and Hearing Officers
Art and Architecture Teachers
Artists and Artisans
Athletes and Sports Competitors
Attendants and Ushers
Attorneys
Audio Visual/Stage Technicians and Studio Set Workers
Audiologists and Hearing Specialists
Automotive Engineers
Automotive Mechanics
Aviation Mechanics
Aviation Workers
Bail Bond Agents
Bankers
Beauticians
Beekeepers
Beer, Wine, and Liquor Makers
Billing, Payroll, and Accounts Receivable/Payable
Biochemists
Biologists and Biology Techs
Biomedical Engineers
Boat Captains, Mates, and Pilots
Botanical Scientists
Brokers
Business Development and Continuity
Business Educators
Business Intelligence and Analytics Specialists
Business Operations
Caregivers and Home Health Aides
Caregivers, Children and Adolescents
Carpenters
Cashiers and Tellers
Casino Dealers
Cellular and Microbiologists
Chefs
Chemical Engineers
Chemists
Civil Engineers
Cleaners
Clerks
Climate Scientists
Clinical Administration and Medical Coordinators
Clinical Research Workers
Coaters, Pourers, Sprayers, and Platers
Communications Specialists
Computer Hardware Engineers
Computer Numerical Control Operators and Programmers
Computer Repair and Maintenance Techs
Concrete and Pavement Workers
Construction
Consultants
Contract Specialists
Corrections Workers
Cost and Budget Specialists
Court Workers and Jurors, Excluding Judges
Creatives Including Designers, Decorators, Artists, Musicians, and Craftsmen
Credit Checkers and Analysts
Crime Scene Analysts and Forensic Scientists
Criminal Justice
Customer Service Representatives
Customs and Border Protection Agents
Dairy Workers
Dancers and Choreographers
Data Specialists
Data Specialists, Data Entry
Data Specialists, Databases
Data Specialists, Informatics
Data Specialists, Statisticians and Data Scientists
Data Specialists, Survey Collectors
Deans and Academic Department Chairs
Decorators and Display Artists
Delivery Personnel and Messengers
Dental Assistants
Dental Lab Technicians
Dentists and Dental Surgeons
Detectives and Criminal Investigators
Diesel and Heavy Equipment Mechanics
Digital Artists and Multimedia Specialists
Documentation Specialists
Drafters and Architects
Drill Operators, Production
Drivers
Early Childhood Education Teachers
Economics Teachers
Economists
Editors and Publishers
Education
Education Administration
Education Assistants
Educational Advisors and Counselors
Electrical Engineers
Electrical Engineers, Broadcast and Telecommunications
Electrical Technicians
Electricians and Lineworkers
Electronics and Semiconductors Manufacturing and Repair
Elementary and Middle School Teachers
Embalmers, Morticians, and Funeral Workers
Emergency Medical Workers
Emergency Workers
Engineering Techs, Stationary Engineers, and Engineering Assistants
Engineers
Engineers, Designers
Environmental and Sustainability Specialists
Ergonomics and Human Factor Engineers
Event Planners
Executives and Upper Level Managers
Facilities Maintenance Workers
Farm Equipment Mechanics
Fashion Consultants and Costumers
Fashion Designers
Finance
Finance Educators
Financial Advisors
Financial Analysts
Financial Clerks
Financial Compliance Specialists
Financial Service Sales Agents
Fire Investigators, Inspectors, and Safety Officers
Firefighters and Fire Prevention Specialists
Fishermen
Flight Crew Members
Flooring Workers
Florists
Flower Growers, Tree Growers, and Nursery Workers
Food Prep and Kitchen Workers
Food Production and Processing Workers
Food Scientists
Food Service Waiters and Expeditors
Food Service Workers
Food Workers
Food and Agriculture Inspectors
Freight and Cargo Handlers
Fuel and Energy Workers
Fundraisers
Gambling and Casino Workers
Gas and Petroleum Extraction and Refinement Workers
Geo Scientists and Petroleum Engineers
Geographers, Cartographers, and Surveyors
Glassworkers
Glassworkers, Lenses and Optics
Government Officials
Graduate Students
Grinding, Polishing, Buffing, and Sanding Workers
Grocery Workers
HR, Benefits and Compensation
HR, Job Placement Specialists
HR, Labor Relations
HR, Recruiters
HR, Training and Workforce Development
HVAC and Refrigeration Technicians
Health and Wellness Specialists
Heat Treaters and Furnace Operators
High School/Secondary Education Teachers
Hospitality Workers
Human Resources
Humanities and Social Science Specialists
Humanities and Social Science Teachers
Hunters and Trappers
Hydrologists and Oceanographers
IT Technical Support
Illustrators
Import Export Workers
Industrial and Commercial Designers
Industrial and Process Improvement Engineers
Infantry Combatants
Information Security Specialists
Information Technology Instructors
Information Technology Specialists
Inspectors, Graders, and Selectors
Insurance
Insurance Claims Specialists and Adjusters
Insurance Clerks
Insurance Fraud and Investigators
Insurance Sales Representatives
Interior Decorators
Journalists
Judges
Laboratory Workers
Laborers
Landscapers and Groundskeepers
Language Teachers
Law Professors
Leather Hide Preparers
Leatherworkers and Furriers
Legal Assistants
Legal Practitioners
Legal Secretaries and Clerks
Lending and Mortgage Specialists
Librarians, Archivists, and Curators
Licensed Practical Nurses
Livestock Merchants
Livestock Workers
Logistics
Logistics, Distribution Workers
Logistics, Shipping and Receiving
Lumber Workers
Machinery and Equipment Operators
Machinists and Millwrights
Managers and Supervisors
Marine Vessel Workers
Market Researchers and Analysts
Marketing
Marketing, Advertisements
Marketing, Digital
Marketing, Search
Masonry and Stoneworkers
Massage Therapists and Spa Workers
Material Handlers
Material Scientists and Material Engineers
Math Teachers
Mathematicians
Mechanical Engineers
Mechanics
Media Specialists
Medical
Medical Aides
Medical Assistants Excluding Physician Assistants
Medical Assistants, Phlebotomists and Specimen Collectors
Medical Billing and Coding Specialist
Medical Clerks, Scribes, and EMR Specialists
Medical Educators, Clinical
Medical Educators, Other
Medical Equipment Fabricators
Medical Equipment Mechanics
Medical Examiners, Investigators, and Coroners
Medical Orderlies and Attendants
Medical Prosthetists, Orthotists, and Opticians
Medical Rehabilitation Workers and Occupational Therapists
Medical Rehabilitation Workers, Recreational Therapy
Medical Rehabilitation, Physical Therapists
Medical Scientists
Medical Scientists, Genetics
Medical Techs
Medical Techs, Cardiovascular and Pulmonary
Medical Techs, Laboratory
Medical Techs, Neurology
Medical Techs, Optometry and Ophthalmology
Medical Techs, Radiology
Mental Health, Behavioral Specialists
Mental Health, Substance Abuse Counselors
Mental Healthcare Workers
Merchandise Display Stockers
Mergers and Acquisitions
Metalworkers
Metalworkers, Welding
Meteorologists and Atmospheric Scientists and Technicians
Midwives
Military
Military Aviation
Military Intelligence Specialists
Military Sensor Specialists
Military Strategic Command and Operations
Mining and Excavation Workers
Miscellaneous
Mixing and Blending Workers
Models
Motivational Speakers and Life Coaches
Musical Instrument Makers, Maintainers, and Installers
Musical Instrumentalists
Musicians
Naval Engineers
Nuclear Engineers and Scientists
Nuclear Technicians and Nuclear Reactor Operators
Nurse Anesthetists
Nurse Practitioners
Nursing Assistants
Nursing Instructors
Nutritionists and Dieticians
Optics and Photonics Engineers
Packers
Painters, Commercial and Industrial
Paralegals
Parking Workers
Parks, Forestry, and Conservation Workers
Party Planning Sales
Pastry Chefs, Bakers, and Confectioners
Patternmakers
Performance Entertainers
Personal Trainers and Athletic Trainers
Pest Control
Pharmacists and Pharmacologists
Pharmacy Techs and Assistants
Photographers
Physician Assistants
Physicians, Alternative Medicine
Physicians, Immunologists and Allergists
Physicians, Internal Medicine
Physicists
Plumbers, Pipefitters, and Boilermakers
Police Officers and Special Agents
Political Aides and Advisors
Politicians
Portfolio and Asset Managers
Postal Workers, Non-Delivery
Precious Metalsmiths and Jewelers
Printing, Prepress, and Photography Technicians
Producers, Directors, and Casting for Film and Radio
Product Management
Production Planners and Schedulers
Production Workers
Professors
Program Managers
Programmers and Software Developers
Project Managers
Property and Community Association Managers
Public Relations Specialists
Quality Assurance and Safety Engineers
Quality Control Specialists
Radio/Television Hosts and Announcers
Radiology Techs, Magnetic Resonance Imaging
Radiology Techs, Nuclear Medicine and Dosimetrists
Radiology Techs, Ultrasound and Sonography
Radiology Techs, X-Ray
Rail Workers
Rail and Train Maintenance
Real Estate
Real Estate Sales
Recreation Workers
Registered Nurses
Regulatory Compliance Specialists
Religious Workers
Researchers
Risk Management and Actuarial Science
Road Maintenance
Robotics Engineers
Roofers
Safety Inspectors and Technicians
Sales
Sales Drivers and Delivery
Sales, Agriculture
Sales, Automotive
Sales, Commercial
Sales, Commercial and Retail Services
Sales, Industrial Equipment
Sales, Industrial Materials
Sales, Medical and Pharmaceutical
Sales, Retail Apparel and Accessories
Sales, Retail Goods
Sales, Technical and Engineering
Scheduling Clerks
Science Teachers
Scientists
Security Guards and Screeners
Security Specialists
Social Welfare and Government Program Eligibility Specialists
Social Workers
Social Workers, Child and Family Specialists
Social Workers, Health
Social and Community Services Workers
Sound Engineers and Audio Technicians
Special Education Teachers
Special Forces
Specialty Physicians, Dermatologists
Specialty Physicians, Neurology
Specialty Physicians, Obstetrics, Gynecology, and Neonatal
Specialty Physicians, Opthalmologists and Orthoptists
Specialty Physicians, Optometry
Specialty Physicians, Orthopedics and Sports Medicine
Specialty Physicians, Other
Specialty Physicians, Pathology and Epidemiology
Specialty Physicians, Podiatry
Specialty Physicians, Psychiatry
Specialty Physicians, Radiology
Specialty Physicians, Urology
Speech Pathologists
Sports and Recreation Coaches and Physical Educators
Stenographers and Transcriptionists
Store and Venue Managers
Students
Supply Chain and Procurement
Surgeons
Surgical Techs and Assistants
Surveillance Workers
System Admins, Networking
Systems Admins and Dev Ops
Tailors and Cobblers
Talent Agents and Promoters
Tattoo Artists
Technical Writers
Technicians and Technologists
Telecommunications
Telecommunications Equipment Maintenance Specialists
Telephone/Switchboard Operators and Dispatchers
Textile Workers
Tour Guides
Traders
Traffic Workers
Train Conductors
Translators and Interpreters
Transportation Workers
Travel Agents and Concierges
Treasurers
Tutors
UX/UI Specialists
Umpire, Referees, and Scorekeepers
Urban Planners
Vet Techs and Assistants
Veterinarians
Video Editors
Video Game Designers and Testers
Videographers and Cinematographers
Vocal Performers
Vocational Educators
Warehouse and Inventory Workers
Waste Disposal and Sanitation Workers
Wastewater, Sewer, and Septic Workers
Weapons Specialists
Web Specialists
Weighers, Sorters, Samplers, and Measurement Readers
Woodworkers
Writers
Zoologists and Wildlife Biologists
