Geography Filters
| Parameters | Example | Notes |
|---|---|---|
| d_city_state[] | d_city_state[]=seattle,wa | can be repeated multiple times to specify multiple locations. locations are converted to zip codes. Max: 50 |
| d_state[] | d_state[]=wa | can be repeated multiple times to specify multiple locations. |
| d_zip[] | d_zip[]=98052 | can be repeated multiple times to specify multiple locations. Max: 100 |
| d_county[] | d_county[]=king,wa | can't combine w/ metro, radius. Max: 20 |
| cfg_zipradius | cfg_zipradius=10 | uses only d_zip[] and/or d_city_state[] as center points, converts to lat/long, then locates zip codes within 10 pseudo-miles of each centroid |
| cfg_zipradius_focus | cfg_zipradius_focus=zip | can be one of 'zip' or 'citystate'; when used, limits the expansion of ZIPs using the given cfg_zipradius to either d_zip values passed or d_city_state values passed, respectively |
Demographic Filters
| Parameters | Example | Notes |
|---|---|---|
d_gender | d_gender=M | M, F |
d_education[] | d_education[]=C | "A" => "Completed High School" "B" => "Completed College" "C" => "Completed Grad School" "D" => "Tech/Vocational Training" |
d_occupation[] | d_occupation[]=J | "A" => "Professional/Technical" "B" => "Administration/Management" "C" => "Sales/Service" "D" => "Clerical/White Collar" "E" => "Craftsmen/Blue Collar" "F" => "Student" "G" => "Homemaker" "H" => "Retired" "I" => "Farmer" "J" => "Military" "K" => "Religious" "L" => "Self Employed" "M" => "Self Employed - Professional/Technical" "N" => "Self Employed - Administration/Management" "O" => "Self Employed - Sales/Service" "P" => "Self Employed - Clerical/White Collar" "Q" => "Self Employed - Craftsmen/Blue Collar" "R" => "Self Employed - Student" "S" => "Self Employed - Homemaker" "T" => "Self Employed - Retired" "U" => "Self Employed - Other" "V" => "Educator" "W" => "Financial Professional" "X" => "Legal Professional" "Y" => "Medical Professional" "Z" => "Other" |
d_num_children | d_num_children=2-3 | Range between 0–8 |
d_ownrent[] | d_ownrent[]=H | H = Owner R = Renter 9 = Probable Owner |
d_maritalstatus[] | d_maritalstatus[]=M | "M" => "Married" "S" => "Single" "A" => "Married (Inferred)" "B" => "Single (Inferred)" |
d_ethnicgroup[] | d_ethnicgroup[]=S | "F" => "All African American Ethnic Groups" "O" => "Far Eastern" "A" => "Southeast Asian" "C" => "Central & Southwest Asian" "M" => "Mediterranean" "N" => "Native American" "S" => "Scandinavian" "P" => "Polynesian" "I" => "Middle Eastern" "J" => "Jewish" "W" => "Western European" "E" => "Eastern European" "U" => "Miscellaneous Other" "Z" => "Uncoded (No Group)" "Y" => "Hispanic" "T" => "Other" |
d_language[] | d_language[]=S6 | "A1" => "Afrikaans" "A2" => "Albanian" "A3" => "Amharic" "A4" => "Arabic" "A5" => "Armenian" "A6" => "Ashanti" "A7" => "Azeri" "B1" => "Bantu" "B2" => "Basque" "B3" => "Bengali" "B4" => "Bulgarian" "B5" => "Burmese" "C1" => "Chinese (Mandarin, Cantonese and other dialects)" "C2" => "Comorian" "C3" => "Czech" "D1" => "Danish" "D2" => "Dutch" "D3" => "Dzongha" "E1" => "English" "E2" => "Estonian" "F1" => "Farsi" "F2" => "Finnish" "F3" => "French" "G1" => "Georgian" "G2" => "German" "G3" => "Ga" "G4" => "Greek" "H1" => "Hausa" "H2" => "Hebrew" "H3" => "Hindi" "H4" => "Hungarian" "I1" => "Icelandic" "I2" => "Indonesian" "I3" => "Italian" "J1" => "Japanese" "K1" => "Kazakh" "K2" => "Khmer" "K3" => "Kirghiz" "K4" => "Korean" "L1" => "Laotian (Include Hmong)" "L2" => "Latvian" "L3" => "Lithuanian" "M1" => "Macedonian" "M2" => "Malagasy" "M3" => "Malay" "M4" => "Moldavian" "M5" => "Mongolian" "N1" => "Nepali" "N2" => "Norwegian" "O1" => "Oromo" "P1" => "Pashto" "P2" => "Polish" "P3" => "Portuguese" "R1" => "Romanian" "R2" => "Russian" "S1" => "Samoan" "S2" => "Serbo-Croatian" "S3" => "Sinhalese" "S4" => "Slovakian" "S5" => "Slovenian" "S6" => "Somali" "S7" => "Sotho" "S8" => "Spanish" "S9" => "Swahili" "SA" => "Swazi" "SB" => "Swedish" "T1" => "Tagalog" "T2" => "Tajik" "T3" => "Thai" "T4" => "Tibetan" "T5" => "Tongan" "T6" => "Turkish" "T7" => "Turkmeni" "T8" => "Tswana" "UX" => "Unknown" "U1" => "Urdu" "U2" => "Uzbeki" "V1" => "Vietnamese" "X1" => "Xhosa" "Z1" => "Zulu" |
d_religion[] | d_religion[]=J | "B" => "Buddhist" "C" => "Catholic" "G" => "Greek Orthodox" "H" => "Hindu" "I" => "Islamic" "J" => "Jewish" "K" => "Sikh" "L" => "Lutheran" "M" => "Mormon" "O" => "Eastern Orthodox" "P" => "Protestant" "S" => "Shinto" "X" => "Not Known or Unmatched" |
d_workingwoman | d_workingwoman=Y | Y only. Includes households with a working woman. |
d_singleparent | d_singleparent=Y | Y only. Includes single parents. |
d_youngadult_hhld | d_youngadult_hhld=Y | Y only. Includes households with a young adult. |
d_soho | d_soho=Y | Y only. Includes small office/home office households. |
d_hhldveteran | d_hhldveteran=Y | Y only. Includes households with a veteran. |
d_senior_hhld | d_senior_hhld=Y | Y only. Includes households with a senior. |
d_presence_of_children | d_presence_of_children=Y | Y only. Includes households with children present. |
d_military_history | d_military_history=Y | Y only. Includes individuals with military history. |
Household, Financial, & Automotive Filters
| Parameters | Example | Notes |
|---|---|---|
| d_esthhldincome | d_esthhldincome=O-O | "A" => "< $10,000" "B" => "$10,000-14,999" "C" => "$15,000-19,999" "D" => "$20,000-24,999" "E" => "$25,000-29,999" "F" => "$30,000-34,999" "G" => "$35,000-39,999" "H" => "$40,000-44,999" "I" => "$45,000-49,999" "J" => "$50,000-54,999" "K" => "$55,000-59,999" "L" => "$60,000-64,999" "M" => "$65,000-74,999" "N" => "$75,000-99,999" "O" => "$100,000-149,999" "P" => "$150,000-174,999" "Q" => "$175,000-199,999" "R" => "$200,000-249,999" "S" => "> $250,000" |
| d_networth | d_networth=D-F | "A" => "< $1" "B" => "$1-4,999" "C" => "$5,000-9,999" "D" => "$10,000-24,999" "E" => "$25,000-49,999" "F" => "$50,000-99,999" "G" => "$100,000-249,999" "H" => "$250,000-499,999" "I" => "> $499,999" |
| d_lor | d_lor=10-20 | Length of residence (years) |
| d_home_value | d_home_value=C-F | "A" => "$1,000-24,999" "B" => "$25,000-49,999" "C" => "$50,000-74,999" "D" => "$75,000-99,999" "E" => "$100,000-124,999" "F" => "$125,000-149,999" "G" => "$150,000-174,999" "H" => "$175,000-199,999" "I" => "$200,000-224,999" "J" => "$225,000-249,999" "K" => "$250,000-274,999" "L" => "$275,000-299,999" "M" => "$300,000-349,999" "N" => "$350,000-399,999" "O" => "$400,000-449,999" "P" => "$450,000-499,999" "Q" => "$500,000-749,999" "R" => "$750,000-999,999" "S" => "> $1,000,000" |
| d_home_year | d_home_year=1974-1990 | Home built in the year |
| d_loantovalue | d_loantovalue=50-80 | Range: 0-100 |
| d_refi_date | d_refi_date=20160101-20170101 | Use eight digit dates YYYYMMDD |
| d_refi_amount | d_refi_amount=200-300 | In thousands (e.g. 200 = $200,000) |
| d_refi_rate_type | d_refi_rate_type=F | A=Adjustable B=Balloon F=Fixed |
| d_refi_loan_type | d_refi_loan_type=C | 5=Community Development Authority C=Conventional F=FHA P=Private Party Lender S=Small Business Administration W=Wrap-Around Mortgage |
| d_auto_year | d_auto_year=1970-1980 | |
| d_age | d_age=35-45 | Range: 18-100 |
| d_creditrating | d_creditrating=B-D | "A" => "800+" "B" => "750-799" "C" => "700-749" "D" => "650-699" "E" => "600-649" "F" => "550-599" "G" => "500-549" "H" => "< 499" |
| d_auto_makemodel[] | d_auto_makemodel[]=Ford:Escape | Auto Make:Model |
| d_creditlines | d_creditlines=0-9 | Range: 0-9 |
| d_dwellingtype | d_dwellingtype=S | "M" => "Multi Family Dwelling Unit" "S" => "Single Family Dwelling Unit" "U" => "Unknown" |
| d_home_purchase_date | d_home_purchase_date=20100930 | |
| d_home_purchase_price | d_home_purchase_price=900 | "1" => "< $50k" "50" => "$50k" "100" => "$100k" "150" => "$150k" "200" => "$200k" "250" => "$250k" "300" => "$300k" "400" => "$400k" "500" => "$500k" "600" => "$600k" "700" => "$700k" "800" => "$800k" "900" => "$900k" "1000" => "$1000k" "1100" => "$1100k" "1200" => "$1200k" "1300" => "$1300k" "1400" => "$1400k" "1500" => "$1500k" "1600" => "$1600k" "1700" => "$1700k" "1800" => "$1800k" "1900" => "$1900k" "2000" => "> $2M" |
| d_mortgage_purchase_date | d_mortgage_purchase_date=20200131 | |
| d_mortgage_purchase_loan_type_code | d_mortgage_purchase_loan_type_code=C | "5" => "Community Development Authority" "C" => "Conventional" "F" => "FHA" "P" => "Private Party Lender" "S" => "Small Business Administration" "V" => "VA" "W" => "Wrap-Around Mortgage" |
| d_mortgage_rate | d_mortgage_rate=35000-45000 | Mortgage rate range. Values are passed as rate × 10,000, so 35000-45000 means 3.50%-4.50%. Supported range is 0%-15% in 0.25% increments. |
| d_mortgage_rate_type | d_mortgage_rate_type=F | "A" => "Adjustable" "B" => "Balloon" "F" => "Fixed" "U" => "" |
| d_mortgage_amount | d_mortgage_amount=200 | "1" => "< $50k" "50" => "$50k" "100" => "$100k" "150" => "$150k" "200" => "$200k" "250" => "$250k" "300" => "$300k" "400" => "$400k" "500" => "$500k" "600" => "$600k" "700" => "$700k" "800" => "$800k" "900" => "$900k" "1000" => "> $1M" |
| d_mortgage2_loan_type | d_mortgage2_loan_type=C | "5" => "Community Development Authority" "C" => "Conventional" "F" => "FHA" "P" => "Private Party Lender" "S" => "Small Business Administration" "V" => "VA" "W" => "Wrap-Around Mortgage" |
| d_mortgage2_date | d_mortgage2_date=20200131 | |
| d_mortgage2_rate | d_mortgage2_rate=35000-45000 | Mortgage rate range. Values are passed as rate × 10,000, so 35000-45000 means 3.50%-4.50%. Supported range is 0%-15% in 0.25% increments. |
| d_mortgage2_rate_type | d_mortgage2_rate_type=A | "A" => "Adjustable" "B" => "Balloon" "F" => "Fixed" "U" => "" |
| d_mortgage2_amount | d_mortgage2_amount=300 | "1" => "< $50k" "50" => "$50k" "100" => "$100k" "150" => "$150k" "200" => "$200k" "250" => "$250k" "300" => "$300k" "400" => "$400k" "500" => "$500k" "600" => "$600k" "700" => "$700k" "800" => "$800k" "900" => "$900k" "1000" => "> $1M" |
| d_home_year | d_home_year=2000-2020 | Range: 1900-2024 |
| d_home_market_value | d_home_market_value=C-F | A-S coded range for estimated home market value |
| d_cardholder_bank | d_cardholder_bank=Y | Y only. Bank card holder. |
| d_cardholder_upscale | d_cardholder_upscale=Y | Y only. Upscale card holder. |
Lifestyle & Interests Filters
| Parameters | Example | Notes |
|---|---|---|
| d_onlinepurchaser | d_onlinepurchaser=Y | |
| d_apparel_womens | d_apparel_womens=Y | |
| d_apparel_mens | d_apparel_mens=Y | |
| d_investing_active | d_investing_active=Y | |
| d_pets | d_pets=Y | |
| d_magazines | d_magazines=Y | |
| d_electronics | d_electronics=Y | |
| d_gardening | d_gardening=Y | |
| d_home_improvement | d_home_improvement=Y | |
| d_travel | d_travel=Y | |
| d_exercise | d_exercise=Y | |
| d_golf | d_golf=Y | |
| d_motorcycles | d_motorcycles=Y | |
| d_hunting | d_hunting=Y | |
| d_fishing | d_fishing=Y | |
| d_shooting | d_shooting=Y | |
| d_weightloss | d_weightloss=Y | |
| d_lifestyle_antiques | d_lifestyle_antiques=Y | |
| d_lifestyle_arts_general | d_lifestyle_arts_general=Y | |
| d_lifestyle_cooking | d_lifestyle_cooking=Y | |
| d_lifestyle_decorating | d_lifestyle_decorating=Y | |
| d_lifestyle_health_beauty | d_lifestyle_health_beauty=Y | |
| d_mailorderbuyer | d_mailorderbuyer=Y | |
| d_lifestyle_music | d_lifestyle_music=Y | |
| d_lifestyle_outdoor | d_lifestyle_outdoor=Y | |
| d_lifestyle_reading | d_lifestyle_reading=Y | |
| d_lifestyle_sports | d_lifestyle_sports=Y |
Political & Donor Filters
| Parameters | Example | Notes |
|---|---|---|
| d_political_party[] | d_political_party[]=REPUBLICAN | REPUBLICAN, DEMOCRAT, GREEN, INDEPENDENT, REFORM, NO AFFILIATION, LIBERTARIAN |
| d_donation_animals | d_donation_animals=Y | |
| d_donation_arts_culture | d_donation_arts_culture=Y | |
| d_donation_children | d_donation_children=Y | |
| d_donation_political_conservative | d_donation_political_conservative=Y | |
| d_donation_env_wildlife | d_donation_env_wildlife=Y | |
| d_donation_env | d_donation_env=Y | |
| d_donation_political_liberal | d_donation_political_liberal=Y | |
| d_donation_political | d_donation_political=Y | |
| d_donation_religion | d_donation_religion=Y | |
| d_donation_veterans | d_donation_veterans=Y | |
| d_donation_community | d_donation_community=Y | |
| d_donation_health | d_donation_health=Y | |
| d_donation_intl_aid | d_donation_intl_aid=Y | |
| d_donation_unspecified | d_donation_unspecified=Y |